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The earliest known usage of the meme was posted in the /r/dankmemes subreddit on September 27th, 2018 by Redditor IamVig99 (shown below). The image features the text "Increase phone brightness," and when the prompt is followed, the image reveals a photograph of a moth and the text "ohhh yess." The post received more than 48,000 points (90% upvoted) and 600 comments in 24 hours.
Variations continued to appear throughout the day (example below, right).
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