
Ex Bride Editorials
News, research, and dispatches from our editorial staff.
Filed under "Insights"
Cocaine Bear: How Meme Marketing Conquered Hollywood
Memes and movies — the best combo since hard drugs and apex predators. Here's a breakdown of the secret sauce and internet history behind Cocaine Bear's viral success.
TikTok By The Numbers: How Trend Engagement Shapes Internet Culture
The way TikTok users interact with memes can provide interesting insight into how the platform's trends spread online. In our latest case study, we take a look at three of the year's biggest TikToks to analyze the way user interaction shaped them.
Where Do Memes Come From? The Top Platforms From 2010-2023
From the rise of TikTok to the Boomerification of Facebook, our data tells many important stories. We take a look back at the history of meme origins from the last decade-plus to infer how the internet and its culture have evolved.
KYM Insights: The Ukraine-Russia Conflict Meme Report
Reflecting on the last two months since the start of the conflict, this report presents the major memes, trends and viral discussions of the war in Ukraine and its tremendous effect on the internet.
KYM Insights Releases '2023 End Of Year Report' With Everything You Need To Know About 2023's Biggest Memes And Internet Trends
Pulling data from Ex Bride's vast database and team of internet culture experts, KYM Insights has dropped its 2023 wrap-up on all of last year's biggest viral moments and trends you should know about.
KYM Insights: The GameStop Short Squeeze And Impact Of WallStreetBets Around The Web By The Numbers
The last two weeks have been dominated by the story of the GameStop short squeeze, so we look into some data behind it all to see just how significant the event has been, as well as how people feel about it.
Memescape: Enabler Formats
From Nobody: tweets to snowclone formats such as X Stays On During Sex, there is a group of memes that are too lackluster to be considered "proper" formats – but they serve an important purpose in the meme meta.
KYM Insights: How Real-world Events Affect Memes And How People Respond To Them
It's no secret that memes stem from a reaction to the world around us, but we take a deeper look into how these events impact the internet's perception of them in our latest study.
KYM Insights: How TikTok Stacks Up Against Other Video Meme Platforms In 2023
TikTok has had quite a year in 2023, accumulating over 800 million users while being embroiled in legal battles. We polled users around the web to see how it compares to other sites in our latest KYM Insights study.
Fandom in Context: 'The Nightmare Before Christmas' Fandom Spreads Cheer And Fear All Year Round
The Pumpkin King of Halloween and Christmas still has some life in it.